Bigbasket is India’s largest online food & grocery store; present in over 300 cities & offers a range of about 100,000+ products.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
BigBasket increased its push deliverability from 65% to 85%-90%. Moving away from generalized campaigns to personalized ones using DPM, the E-commerce giant also saw an uptick in its clickthrough rates from 1.8% to 2.5%-3%. There was also a 26% uplift that BigBasket observed in the “Add To Basket” conversions.
Additionally, using MoEngage’s seamless dashboard, the BB team only has to spend a minimal amount of time on setting up campaigns. Furthermore, it only takes 15-20 minutes to set up over 28 campaigns, hence increasing operational efficiency!
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